Premium is the essential tool for connecting VIP members with prestigious establishments offering luxury gift cards, worldwide. If you are already a member please login to the exclusive 'Members Area' of our website to view all of our globally recommended Partners and VIP Privileges. If you would like to become a member or one of our global partners we hope you enjoy your journey through our website and discover everything you need to do so.

Privileged gifts for Premium Members


Premium establishes and grows direct relationships between luxury establishments offering gift cards and our high-net-worth Members. We do not take commission or retainers, which allows us to give unbiased recommendations as to who we believe to be the very best. We endeavour to create added value for our members, by creating exclusive Privileges to be enjoyed by Members, when making a purchase.

​Privileged gifts for Premium Members


This essential lifestyle accessory is part of the Free Holdings group and enjoys an affiliation with world renowned luxury lifestyle brand, Key-2 Luxury. Founded in 2004 by luxury lifestyle expert and CEO, David Johnstone, Key-2 Luxury was created to link 1,000s of high-net-worth individuals with 100s of premium luxury brands from across the world. From 2004 to 2010 the silver Key-2 Luxury key ring could not be purchased by the general public and was exclusively available for premium companies to purchase as the ultimate

Lord Stanley Fink & David Johnstone

corporate gift to give to their VIPs and was acclaimed by the Financial Times as “one corporate gift to rule them all”. In 2006 Key-2 Luxury caught the attention of leading hedge fund impresario Lord Fink who at the time was Vice Chairman at Man Group PLC, “having purchased key rings for my top clients, a year later I was so impressed by Key-2 Luxury and excited by its future, I became a director and a co-shareholder”.

2011 saw Key-2 Luxury as the official invitation to The Global Party, giving Key-2 Luxury true global status, increasing and cementing its resonance across the world, to over 70 cities and 40 countries.

Following in the footsteps of Key-2 Luxury, Premium will continue to grow from strength-to-strength creating a loyal connection between Partners and Members by securing exclusive Privileges, all around the world.

Privileged gifts for Premium Members

Proud to Support

The Global Charity Trust works with a range of charities from small projects to large endeavors, with a focus on health, the elderly, education, the environment and children’s welfare. The Global Charity Trust’s philanthropic mission is to have social conscience and to directly support many worldwide charity projects by raising funds and awareness. It was created by David Johnstone, CEO and Founder of the Free Holdings group with his partner and fellow trustee, Lord Stanley Fink. The Global Charity Trust is established under the Charities Aid Foundation registered charity number (268369).

The Global Charity Trust supports many local and international charities through an awe-inspiring charity initiative called ‘THE MOVEMENT’. This simple philanthropic support is achieved by your business through donating a fixed amount, to a charity of your choice via The Global Charity Trust, per sale of a selected item or service. Consumers who purchase this specified item or service will then also be actively supporting THE MOVEMENT by giving back through life’s little luxuries. All businesses that are part of THE MOVEMENT are recognised in an online luxury atlas which guides users to them using a locator functionality and promotes their philanthropic efforts.


The Global Party is the world’s largest invite-only VIP event and is growing annually in it’s philanthropic reach. Infamously launching in 2011 at The Natural History Museum and aboard The Orient Express, this inspirational event brings together the luxury industry in support of The Global Charity Trust. Each year throughout September The Global Party in collaboration with the world’s 5* hotels, finest art galleries, restaurants, bars and nightclubs will once again raise funds and awareness for a vast array of worthy causes, in over 360 cities worldwide.


Global VIP Privileges

We look to compliment the lifestyles of our Members on a day-to-day basis, offering personal contacts at all of the recommended partnering establishments, with exclusive VIP privileges at each. Premium Partners include luxury hotels, boutiques, retailers, spas, beauty salons and fitness centers. Our philosophy is to always find new and interesting ways to add value to the lifestyle of our Members, truly according them with Global Privileges for life.

Our policy is to not charge commission to any of our Partners. This allows us to give completely unbiased recommendations and guidance as to what we believe to be the best.

Privileged gifts for Premium Members

Become a Global Partner

We welcome you to join us as a Premium Partner and enjoy being globally recommended to our high-net-worth Members across the world. The innovative Premium smartphone app features a convenient 'Near Me' function and initiates a first-name-basis service between partners and members.

Privileged gifts for Premium Members

Our Members

Our Members make up a global community of influential individuals.
Members located in: London, Hong Kong, Dubai, Barcelona, Shanghai, Berlin, Bangkok, Rome, New Delhi, Copenhagen, Kuala Lumpur, Luxembourg, Doha, Moscow, Sydney, Stockholm, Athens, Las Vegas, Mumbai, Washington, Ho Chi Minh City, Miami, Geneva, Los Angeles, Amsterdam, Madrid, San Francisco, Mexico City, Toronto, Vancouver, Istanbul, Singapore, Tokyo, Cape Town and New York.

Over 70+ Cities and 40+ Countries: Europe: 34%, America & Canada: 31%, Asia: 29%, Africa:3%, Oceania: 3%

Statistics: 57% male, 43% female;

Ages: 21-35, 26%; 35-50, 54%; 50+, 20%

Our Members include individuals from some of the world’s most recognisable global corporations, with a high corporate and personal spend. Companies who enjoy Premium

memberships include:

Our Partners

By becoming a Global Partner you will gain exposure to our Members via our exclusive smartphone app and website. We eliminate the middleman and initiate a direct relationship between Partners and Members. In return we know that you will accord our Members with VIP treatment and exclusive privileges, on every occasion. Privileged gifts for Premium Members

Premium Membership

Premium is the perfect gift for a client, relative, friend, or for yourself. It instantly accords you a lifelong VIP status with our Partners and offers hundreds of exclusive Privileges and contacts. Membership can be accessed through the interactive website, e-newsletters or smart phone App. This modern approach allows you to access all the member Privileges 'on the go'.

10 Year Anniversary Offer

Celebrating 10 yearsCelebrating the 10th Anniversary of Key-2 Luxury, purchase Premium (Joining Fee £1,000) today & receive:

Join Premium today to enjoy this exclusive 10 Year Anniversary offer:  Apply

Join Premium today to enjoy this exclusive 10 Year Anniversary offer:  Apply

Contact Us

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FH Global LLP | Company Registration No: OC375730 | VAT Registration No: GB 990 3178 03


Join The Team

We are always looking for dynamic, professional, confident, structured, reliable, driven individuals to join our ever growing global team and a selection of these roles are displayed to the left. With multiple opportunities available and with a very exciting path ahead, why not send us your CV or read further information on the opportunities that currently exist. For further information and to apply, please submit a copy of your CV/resume by clicking here

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